The use of corporate social responsibility in the recovery phase of crisis management: A case study in the Brazilian company Petrobras

 
Un article publié par Luciano Barin Cruz, professeur à HEC Montréal, chercheur au CRISES et directeur du Pôle IDEOS, et Aline PereiraPündrichaNataliaAguilar-Delgado.
 
This paper examines the use of corporate social responsibility (CSR) in the context of recovery of crises.
Through a multiple case approach, it examines three CSR-based crises related to a multinational oil company and analyzes the company’s mechanisms employed during the crisis recovery phase.
 
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